Business Insider reported on the Refinery-Vice deal, the inside story behind Refinery's rise and ultimate sale and lessons of the acquisition.
The women-focused Refinery29 is being acquired by Vice Media for mostly stock, ending its 15-year run as an independent digital-media company. The announced deal unites a woman's lifestyle publisher and male-focused Vice. It's part of a recent wave of consolidation by digital-media companies to better compete with Facebook and Google for ad dollars.
The women-focused Refinery29 is being acquired by Vice Media for mostly stock, ending its 15-year run as an independent digital-media company. The announced deal unites a woman's lifestyle publisher and male-focused Vice. It's part of a recent wave of consolidation by digital-media companies to better compete with Facebook and Google for ad dollars.
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