Social media influencers will be banned from promoting vaping, tobacco products ...
- Social media influencers will be banned from promoting vaping, tobacco products and weapons on Instagram as the Facebook-owned platform doubles down on its existing ban on companies advertising these products.
Product endorsements are rampant on Instagram as celebrities and others with large followings, or so-called “influencers”, on the social network have struck deals to talk up clothing, food and other items. “Branded content that promotes goods such as vaping, tobacco products and weapons will not be allowed,” Instagram said in a post on Wednesday.
The new guidelines come after Instagram made changes in June to its policies allowing brands to turn an influencer’s post into a sponsored content ad that would appear on their feeds with a “paid partnership with” tag.
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