Instagram is letting shoppers pay directly on its social-media platform, but some consumers could be wary
The move is an effort by Instagram to capitalize on its popularity among fashion and consumer-goods companies, who have showcased their products on the Facebook Inc.
-owned platform for years. The new initiative—initially limited to just 20 brands, including Adidas AG and reality-television star Kylie Jenner’s cosmetics line—is a cautious step toward competing against...
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