Instagram goes after BeReal and Twitter with new features

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Instagram goes after BeReal and Twitter with new features
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Meta app is testing a function that lets users share photos from their front and back cameras at a given time, and doing a broader rollout of text-based status updates.

Meta Platforms Inc. is planning services that appear remarkably similar to BeReal and Twitter, continuing a pattern of cloning social-media competitors’ services.

A new function receiving a broader push is Notes, which lets Instagram users send short status updates consisting of text and emojis. Users will be able to choose whether the “note” will be visible to friends they mutually follow or accounts on their Close Friends list, and then those groupings will see the status update at the top of their inboxes, with the ability to reply.

The company may have a tougher time eating Twitter’s lunch with the new Notes feature, since Twitter is fairly well-entrenched and has built out extensive functionality for text-based status sharing. But Meta and Instagram boast massive user bases and could come to see decent adoption of the Candid Stories feature upon a broader rollout, especially since many users may not even be aware that BeReal exists.

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