A like-free Instagram is already being tested in multiple countries. RIP Influencers?
Awareness Month, Instagram has announced that it is experimenting with an updated version of the app. The social media site is trialing a version in Canada where likes are visibly removed and it is monitoring the effects of the change on users behavior. Likes are no longer visible in the feed — on photos or videos — or on individual profile pages. The act of liking something is still there, but users can only view their own metrics privately, by tapping through their posts.
The changes are “about creating a less pressurized environment where people feel comfortable expressing themselves,” focus less on likes, and more on the content itself. “We do hear people worry about how many like counts they get,” Head of Instagram . And the company acknowledges that some of the app’s features contribute to high stress and anxiety levels.. And Instagram is considering hiding the metrics — who and how many people view them — as well. But, the trials are in the early stages. More to come on that.
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