Instagram's Favorite Derm Just Launched Skin-Care Products

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Instagram's Favorite Derm Just Launched Skin-Care Products
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  • 📰 Allure_magazine
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  • 2 min. at publisher
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The 'Pillowtalk Derm' now offers a line of skin care 😏

— platforms on which she's known as the "Pillowtalk Derm." She started posting her now-signature brand of no-BS product reviews and ingredient breakdowns in 2018, filmed from the comfort of her bed . "One [Instagram] story eventually became a second, then a third," Dr. Idriss recalls. "And then it snowballed and became hundreds of stories. At one point, someone was like, 'I love your pillow talks.'" The name stuck.

After two and a half years of formulation and testing, the line will launch with Major Fade, a collection of three products — a mask, serum, and moisturizer — designed to reduce. It's a bold entry for the brand: Discoloration is notoriously difficult to treat, even with prescription-strength topicals.

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