Instagram Turns Obscure U.S. Sights Into Social-Media Destinations

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Instagram Turns Obscure U.S. Sights Into Social-Media Destinations
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Before Instagram, “no one really talked about Horseshoe Bend.' Now an estimated two million converge annually on the attraction

PAGE, Ariz.—On a recent June afternoon, 18-year-old Aaron Diggdon positioned himself at the edge of a 1,000-foot drop-off at a natural attraction here called Horseshoe Bend—so his father could take some photos for Instagram.

“Anything for the shot,” said Mr. Diggdon, a college student from San Francisco, who posed for several pictures with the blue-green Colorado River winding its way around a sandstone escarpment beneath him. Several other people perched nearby on the edge of the canyon posing for photographs.

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