Instagrammers are celebrating a Victoria's Secret post for being more body-inclusive than its typical posts.
Instagram/Victoria's SecretInstagrammers celebrated the post for being more body-inclusive, as they perceived Palvin — who appeared in the brand's recent runway show — to be curvier than some of its other models.On Monday, Victoria's Secret posted a photograph of model Barbara Palvin to its Instagram page.
A group of Bernstein analysts, led by Jamie Merriman, was quick to point out how successful the post has been. Within two days, the post had over 780,000 likes; more than 710,000 of those were added within the first day. It ranked No. 1 of all of Victoria's Secret's 103 posts from the last month, generating 4.2 times the average number of likes, and it earned the second-highest number of comments of all posts in the last month, the analysts wrote in a note on Monday.
"While this was just one Instagram post, not even Palvin's first for the brand, and not one that actually featured a plus-sized model, it demonstrates that the customer does respond to Victoria's Secret in a positive way, and with well above average levels of engagement, when the brand is perceived to be more inclusive," they said.as its hypersexualized ads and racy runway shows have failed to resonate in the era of #MeToo.
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