The head of a new multi-billion dollar gaming conglomerate backed by the Saudi government’s sovereign wealth fund says it’s a real business–and not a reputation booster for the controversial kingdom.
on an image makeover project,” Savvy’s CEO Brian Ward, a former top executive at EA and Activision, told Axios in an in-person interview on Wednesday, waving off the idea that the project was the gaming equivalent of so-called ““We’re there to build a real commercial entity that's a powerhouse, hopefully, in gaming and aimed at developing and growing the game sector.”researchers at Niko Partners.
He won’t say exactly how much money they have, but described it as “many, many, many, many billions of dollars.”, as described by Ward, span a range of gaming sectors, including building gaming venues, a studio to make games, an incubator for developing gaming in Saudi Arabia, an esports company and an investment fund.
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