After yesterday's launch of the Alpine A290 Beta concept, is the company following the right approach? charliejmartin_ delivers his verdict...
This detail is apparently an in-joke between the designers and Renault Group boss Luca de Meo, but it doesn’t land very well, and feels slightly mocking as a result.
There’s also the age-old issue that very few zoomers can afford to rent a room in a big city, let alone afford what is expected to be a £40,000 car. Alpine faces quite a challenge to overcome, then, but if anyone can make it work, I’d bet on its engineers, steeped as they are in Renaultsport’s history of world-beating hot hatches.
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