In two years of operation, BritBox has snagged more than 650,000 subscribers in North America with its “best of British” lineup of drama, soaps, unscripted shows and live programming. Now that it’s…
is thought to be aiming for 2 million subscribers within the first two years. “That is very ambitious,” said Digital TV Research principal analyst Simon Murray. “People are now more used to SVOD, but 2 million still looks optimistic.”
BritBox is banking on its huge catalog of titles as its selling point, including BBC and ITV classics not available on the iPlayer and ITV Hub, plus new originals only available on BritBox. But the “tens of millions” of pounds that BritBox says it is allocating for original content pales next to the billions being shelled out by Amazon, Apple and Netflix, whose local ambitions were underscored with its deal to turn historic Shepperton Studios, outside London, into its British production hub.
Shows that ITV broadcasts and controls the rights to include comedy series “Benidorm” and reality hit “Love Island.” But BritBox would need to license “Marcella,” which aired on ITV but is distributed by Cineflix Rights.
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