Model agents, designers and buyers weigh in on body diversity, or lack thereof, on the runways and where the industry should go from here.
— the last round of spring 2022 shows, which also marked the industry’s return to physical catwalks, fell short when it came to body representation.
“We would love to see some of the European houses embrace body diversity….My dream would be to see curvy models at Prada or Saint Laurent. It would be a game-changer,” Kennedy said in an interview. “Every brand has to make a decision about who they want to dress and who they want to reflect on the runway.”
“Quite simply, it’s about dedicating a lot more time to this. It’s a long process to make this work and we’ve been spending hours and hours finding the right people and developing partnerships with agencies that do things differently,” said Adler, who does all the casting himself, using Instagram or his ties to the skating community. “Here in Copenhagen, there’s a tendency to work with the same three big agencies and as a result all shows look the same.
“When it comes to plus-size male models, in particular, it’s just not a priority for the agencies. We tried really hard to find plus-size male models for spring 2022, but we couldn’t succeed at this stage,” Adler said. “We felt that we had to get ahead of where the industry was, to give [brands] more choices and to inspire them,” he said.
“You could feel that the clothes this fashion week are meant to be worn on different body types, and consequently speak directly to each and every woman,” he enthused. According to Mihaci, the responsibility to improve the portrayal of human size rests with brands.
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