The European Union is pushing online platforms like Google and Meta to step up the fight against false information by adding labels to text, photos and other content generated by artificial intelligence, a top official said Monday.
EU Commission Vice President Vera Jourova said the ability of a new generation of AI chatbots to create complex content and visuals in seconds raises “fresh challenges for the fight against disinformation.”
Online platforms that have integrated generative AI into their services, such as Microsoft’s Bing search engine and Google’s Bard chatbot, should build safeguards to prevent “malicious actors” from generating disinformation, Jourova said at a briefing in Brussels. Jourova said EU regulations are aimed at protecting free speech, but when it comes to AI, “I don’t see any right for the machines to have the freedom of speech.”
Officials in the EU, which is bringing in a separate set of rules this year to safeguard people from harmful online content, are worried that they need to act faster to keep up with the rapid development of generative artificial intelligence.
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