'Despite the fact that there are more than 60M women aged 50 and above in the US (the average onset of menopause is 51), the marketplace for providing us with both the tools and the knowledge to navigate this universal health stage is shockingly bare.'
Flash Count Diary
, the answer may be that “other female milestones are of more general interest.” Steinke describes her menopause process as a “rupture, a metamorphosis, an all-encompassing and violent change . . . that is as much a spiritual challenge as it is a physical one,” a description that resonates with me. Aside from night sweats, says Taryn Smith, M.D.
If you don’t know what menopause looks and feels like, you’re unlikely to recognize it when it comes for you. “Where the hell are the product lines for us?” echoes Rochelle Weitzner, commiserating with my cause and noting the deluge of skin-care brands targeting hormonal teenage acne, as well as prenatal and postpartum skin conditions, and the comparative dearth of products that target menopause. After experiencing her first hot flash, Weitzner—the former CEO of the legacy Hungarian skin-care brand Erno Laszlo—decided to be the change for “the change.
The green-leaning line Knours follows suit with its Age-Defying set, which includes a bi-phase Double Duty Mist to handle hormonal changes . “I always have it in my purse,” says Knours founder Julie Park. A former distributor of top Korean beauty brands, Park started the line when she, like Weitzner, couldn’t find anything for her menopausal skin.
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