Is Silicon Valley coming for rosé? by chloesorvino
Share to linkedinFounders Fund, the San Francisco-based venture capital firm founded by billionaire Peter Thiel, announced Tuesday that it has led a $7 million investment round in, a woman-run canned rosé startup based in Los Angeles. Other private investors include DJ duo The Chainsmokers and Facebook's vice president of social good.
As her health stabilized, she decided to freeze her eggs. But since the lengthy process can cost tens of thousands of dollars and is rarely covered by health insurance, Peabody needed to make money quickly. She started hosting ticketed parties aimed at women looking for a safe space to unwind and made enough to cover her medical bills.
When it came time to start making a product in 2017, Peabody found out about a long-forgotten $30,000 retirement account Bridgewater had set up for her. After discovering it, she cashed it out, taking a tax penalty and using the remaining $20,000 to fund her first production run.Today, Bev sells just one kind of canned rosé, although Peabody plans to launch more drinks soon. Eventually, that could mean ones that are either low-alcohol or completely free of it.
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