Souvenir ball caps may look low-key, but they are anything but
IN THE GIFT SHOP at the Chinati Foundation, an art museum full of minimalist masterworks in Marfa, Tex., visitors can purchase a $21 ball cap with “Chinati” stitched across the front in a neat sans-serif font.
The hat, which is only available in that particular store—or, for the desperate, by phone—has become a curious “I was there” status symbol on the eastern seaboard. Frequent any quintessentially Brooklyn haunt, be it a coffee shop that serves flat whites or a craft-beer bar, and the odds are good you’ll spot someone wearing a Chinati hat. It’s not merely a hat; it declares ...
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