Some period-tracking apps have reportedly been sharing users' highly personal data with Facebook and other third-party services
Photo: Maya App/Apple Store Every day, countless women open a period-tracking app to log information so personal, they might not even share it with a partner: the heaviness of their menstrual flow, their body weight, or when they last had sex. It goes without saying that the average user enters this information under the assumption that it’ll remain between them and the app — which, per a concerning new report from BuzzFeed News, may not hold true.
What, exactly, would Facebook do with information about users’ mood swings and menstruation? As noted by Privacy International, “understanding people’s mood is an entry point for manipulating them,” with the manipulators in this scenario being advertisers. This reading is spot-on: According to the report, the menstruation apps share their users’ data through Facebook’s Software Development Kit , which helps the social-media platform target its users with specific ads.
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