See every look from the Isabel Marant pre-fall 2022 collection.
Rare is the businesswoman who laments an acceleration in sales, but Isabel Marant has always privately wrestled with her explosive success. When confronted with 2021’s stellar ecommerce results as well as recent retail wins in the U.S. during a preview in her sprawling Paris HQ she admitted she felt “a bit disappointed.” She elaborated: “I love fashion and I love having a new garment; sometimes it’s better than going to the[the shrink].” Then again, none of us needs new clothes.
Faced with what she described as a “tornado” of product—in addition to womenswear there is an Isabel Marant menswear line, the Étoile diffusion line, an eyewear offering, watches, bags, shoes—she insists her focus is on editing. The pre-fall collection was consequently a tight offering, inspired by Y2K, and a customer who wants to be both sexy and comfy, outré and laid-back, at the same time.
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