Actress and creator Issa Rae is getting into the streaming data and analytics business. Rae has taken a minority stake in Streamlytics, an L.A.-based startup led by tech entrepreneur Angela Benton,…
Streamlytics
“As streaming services become the standard for how people consume content and information, tools and companies like Streamlytics are necessary for transparency and consumer ownership,” Rae said in a statement. “Angela’s drive and innovative spirit is the reason why she is a pioneer in the tech space and why I’m excited to partner with her in this endeavor.”
Regarding Rae’s investment, Benton said, “Having Issa involved as an owner is beyond exciting. Her pioneering work as both a creator and as a businesswoman creating digital-first content that has transcended the internet-only medium aligns seamlessly with our company’s core values on ownership.” Streamlytics’ first consumer-facing application, Clture, focuses on helping minority consumers own and monetize their data. The startup also intends to sell anonymized data and analytics insights to studios, TV networks, producers, agencies and creators, and plans to launch a service letting consumers access their own streaming-media data.
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