On the new joint LP 'Piano Republik,' Diplo says, “My job as a producer was to make this project about the world. How do we translate these records to everybody?”
sounds to a more mainstream, U.S. audience — including Brazilian baile funk, Jamaican dancehall, Dominican dembow and now, South African Amapiano.
This is all on purpose, as the album is intended to help break the sound globally and put streaming numbers behind a genre that’s for the last year been touted as the Next Big Thing in the dance world, but has yet to deliver a U.S. charting hit. Meanwhile, Diplo’s interest in South African music stretches back a decade, and he’s kept tabs on dance music currents in the country for just as long. In that time, he’s produced for a range of South African artists, from the provocateurs“South Africa is the craziest environment culturally, socially, politically for music that is happening right now,” Diplo says on the phone from Malibu over the sound of peacocks squawking in his yard.
But Amapiano is an entirely different current to Gqom and other styles of dance music to be invented in South Africa, or to those that have found evolution there, as house has. The sheer churn of new Amapiano artists and styles means being on or ahead of the curve is what largely guarantees success for many South African artists producing in the genre.
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