Andrea Marley and Kristin Patrick, the founders of Loren's AF Beverages, tell WRTV that non-alcoholic beer, wine, and liquor is 'the future.'
CARMEL — In a time when many people are rethinking their drinking habits, two sisters are opening a booze-free store in their hometown of Carmel.
Just Right: The perfect name for a business that aligns Although they enjoy the many tastes, styles, and events that are often incorporated only in alcoholic drinks, Marley and Patrick have never really been big alcohol drinkers. Just 3 months after deciding to open their first business together, Patrick and Marley's father, Loren Dow Marley, died.
Reexamining Your Relationship with Alcohol"We want to disrupt the narrative that alcohol is necessary to celebrate, relax, or networking," Patrick said of Loren's.In January, Drinks International reported that sales of no- and low-alcohol drinks reached almost $10 billion in 2021.
For Marley, she's excited for people to learn how to make a unique drink that has nothing to do with alcohol; to take part in the creation process.
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