Where were YOU on December 13, 2013? Quickly!
to the release in real-time on social media. Or you were studying for finals only to stop and watch, then rewatch the visuals that accompanied every single track on the album.
At that moment, the BeyHive arguably became the celebrity stan sphere’s most powerful and impressive fan club because listeners corralled around the new release earning the singer theon the US Billboard 200 chart just days before the holiday season. As of early November 2019, the project has spent 185 weeks on the charts.
“What Beyoncé managed to do is break the release cycle all music execs had been trained to abide by and fans have come to anticipate,” says Brandon Littlejohn, a digital marketing manager at Atlantic Records.“Bey simply said, ‘here,’ then dropped the mic. That did in 24 hours what some artist’s entire album rollouts could never do. She managed to cut everyone’s ability to offer a critique about her body of work because we all got access to it at the same time.
Adding, “Part of its power was in the visuals and the sheer shock and awe that she’d record and shoot all of this content and that the BeyHive, who stays ready for everything, was absolutely clueless. The audacity to dream of dropping a project like that – in complete mystery – is one thing but building the right team and keeping the right team is where the magic happens.”.
“I've always been a fan of Beyoncé because I was a huge Destiny's Child fan,” says Jasmyn Lawson, a dedicated BeyHive member and Netflix’s Strong Black Lead Editorial Manager. “[But] when she went solo, I don't think anyone, including she, could even dream of the megastar she would become.”
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