U.K. TV giant ITV continues to invest in areas outside its core competency to reach younger audiences in new ways, unveiling a stake in mobile gaming firm Live Tech Games Ltd. ITV said Monday that …
The investment is part of Studio 55 Ventures, an ITV initiative launched in 2020 with a focus on to backing new business ideas that are “unique, solve identifiable consumer needs and which are aimed at materially enhancing ITV’s reach amongst 16-34 year olds.”
ITV also unveiled two other Studio 55 investments on Monday. One is in Metavision, “an agency and studio bringing entertainment intellectual property and brands to the Metaverse.” The company will “lead the expansion of ITV’s IP and brand partners into Metaverse platforms, as well as driving the group’s long-term strategy around the convergence of gaming and entertainment in these spaces,” ITV said.
The second investment is in Woo, a wellbeing-driven media platform, lifestyle brand and marketplace that is “Reimagining wellness for Generation Z, making solutions for mental health and wellbeing relatable, aspirational and culturally relevant.” “When we launched Studio 55 Ventures, we set out to find business propositions that could increase our engagement with 16-34 year olds by leveraging ITV’s globally recognized IP and our unparalleled commercial audiences,” said Dan Colton, group strategy and transformation director at ITV. “I’m thrilled that we’re able to bring the ambitious entrepreneurs behind Live Tech Games, Metavision and Woo into the ITV fold.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
ITV bosses share disappointing update on future of period drama VictoriaThe period drama has captivated audiences since it first aired in 2016, but sadly viewers have a long time to wait until they can catch series four
Leer más »
Here are the cheapest places to live in London right nowBuying or renting in London remains notoriously expensive. CNBC looks at which areas are currently the cheapest in the U.K. capital.
Leer más »
See Lady Gaga and Tony Bennett Live 'One Last Time'The timelessly talented duo will perform at NYC's Radio City Music Hall.
Leer más »
Princess Diana's niece Kitty Spencer's Italian wedding - guests, dress and more LIVE UPDATESPrincess Diana's niece Lady Kitty Spencer is marrying her partner Michael Lewis in Rome - see the best photos here
Leer más »
Tokyo Olympics 2020: Live news and resultsThe Tokyo 2020 Summer Olympics are underway after the Games were delayed for almost a year because of the coronavirus pandemic. Follow here for the latest news on the Summer Olympics.
Leer más »
ELLE Beauty is Going LIVE with VerishopInformation about ELLE Beauty and Versishop's livestreaming shopping events
Leer más »