.jcpenney is collaborating with the Authentic Brands Group on a 12-piece capsule collection reflecting the off-screen style of legendary Hollywood star Marilyn Monroe.
Sixty years after her death, Marilyn Monroe is still one of the world’s most famous women and enduring sex symbols.
Val Harris, Penney’s senior vice president of product design, trend and brand management, said the collection reflects Marilyn Monroe’s “effortless style and fashion legacy with feminine silhouettes and polished looks and the off-screen Marilyn, the humanitarian, artist and entrepreneur.”Launched Thursday at 300 J.C. Penney’s stores and on jcp.
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