Jennifer Lopez responds to her Oscar snub by unveiling a new partnership with GUESS
. Lopez will appear in worldwide advertising campaigns for both GUESS and the brand’s more fashion-forward label, Marciano, beginning this spring.Hustlers
. While her performance in the film landed her “Supporting Actress” nods at the Golden Globes, SAG Awards and Critics’ Choice Awards, it failed to earn a, sparking widespread outrage among critics and fans alike . Still, it seems as though she’s letting her work speak for her — while working around her jam-packed schedule. A rep from GUESS confirms that Lopez shot the new campaign less than two weeks ago, squeezing in two photoshoots on January 3rd and 4th.
For her part, Lopez says she channeled some of her acting prowess into the photoshoot as well. “Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign,” she says. “The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sofia Loren. It’s so much fun to get into the character and to make that happen.
Expect to see the campaign on billboards and in magazines later this spring. Pieces from the collection can be purchased online atThis isn’t Lopez’s only fashion campaign this season. The singer also slips back into her iconic green dress as the face of
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