'The conversation about Flint had faded from the public consciousness, and that is a problem.'
an update on his work in Flint, shared his upcoming plans with JUST Water, and impressed on us the importance of sustainability.Jaden Smith: JUST is doing great. We have grown a lot over the past year. We have expanded to the U.K. and Australia, which is so amazing. In the U.S., we have many new partners on board — multiple hotels, the American Airlines lounges, several zoos, and aquariums. We are now in Whole Foods stores and have recently been added in CVS stores across the country.
JS: Yes, very early on I realized I wanted philanthropy to play a central role in my life. Starting JUST was almost entirely about an altruistic endeavor, the altruism around reducing greenhouse gas emissions from everyday things. The goal was to create a way where consumers could have an alternative way to vote with their dollar. In this case, they are voting for ethical water harvesting, less fossil fuel input into the packaging, and in turn, a lower product carbon footprint.
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