As Hurts' star power has grown, so has the number of big-time business opportunities presented to the Eagles quarterback. But Hurts knows what the No. 1 value of his brand will be.
throughout the 2022 campaign. The team furthered its commitment to Hurts in the offseason, signing him to a new five-year deal worth $255 million — by far the largest contract extension given to any player in franchise history.
His character, maturity, strong performance, and savvy on-camera presence have put Hurts in a great position to capitalize away from the field. Since signing his mega extension, Hurts has landed partnership deals with energy drink brand Accelerator and more recently, Jordan Brand. During a 25-minute conversation, it becomes clear that the search for authenticity is what reigns supreme in his off-field ventures.
Through some of his partnerships, Hurts, a native of Houston, has been able to establish his footprint across the community. This past December, in partnership with Truist, Hurts hosted his “Day of Care,” making multiple stops and spending his entire off day with children from all across the Philadelphia area. It was when discussing his “Day of Care” at a press conference the ensuing day that “It’s a Philly Thing” was coined by Hurts.
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