Perverze has captured the cool kids of Tokyo and now, they’re officially launching stateside.
, there’s a group of anonymous creatives who’ve been disrupting the Japanese fashion landscape for three years and counting. They’ve never released their identities, nor have they revealed how many of them are part of the design collective. They call themselves, and they only sell their collections online, but your typical direct-to-consumer brand they’re not.
For starters, there’s not a floral print, ruffle, or pouf sleeve in sight; the vibe is more minimal, streamlined, even a little grunge-y. Withand upwards of $2 million in sales, Perverze is officially launching stateside; the label now offers shipping to the U.S. and opened a pop-up space at Assembly in lower Manhattan this week.
“Perverze represents real Tokyo streetwear,” a team member who shall remain nameless told me. “We are mainly inspired by the pre-mass-production and fast fashion era.” The collective considers Perverze both “a fashion brand and a project.” Perverze Photography is an initiative in which the collective collaborates with photographers and artists. “It’s important for us to not to just be a fashion brand, but a platform for young people to create inspiring works.
When Perverze’s first collection launched online only in 2016 it was radical by Tokyo’s standards. “All Japanese brands partner with retailers, but we wanted to be disruptive,” said the brand rep. “Everyone told us it wouldn’t work in Japan, but we didn’t care. We had a vision.”
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Nasdaq CEO Adena Friedman: Gender Doesn’t Define My PotentialThe first woman to helm a major U.S. stock exchange opens up on overcoming stereotypes and the fuel behind her barrier-breaking success
Leer más »
Nasdaq CEO Adena Friedman: Gender Doesn’t Define My PotentialThe 1st woman, Nasdaq CEO Adena Friedman, to helm a major U.S. stock exchange opens up on overcoming stereotypes and the fuel behind her barrier-breaking success SuccessWithMoira
Leer más »
https://people.comGet the latest news about celebrities, royals, music, TV, and real people. Find exclusive content, including photos and videos, on PEOPLE.com.
Leer más »
4 Ways To Style Fall Boots — That Don't Involve Jeans & A SweaterSee four runway-inspired ways to style SOREL boots for Fall 2019 — without relying on the jeans-sweater formula.
Leer más »