Nobu had been nervous about partnerships after losing money in restaurants in Peru and Alaska, but his first venture with De Niro in New York opened in Tribeca in 1994 and had much success. The pair went on to found Nobu Hospitality together.
Robert De Niro and chef Nobu Matsuhisa appear during a preview for the Nobu Restaurant and Lounge Caesars Palace on February 2, 2013 in Las Vegas.When movie star Robert De Niro approached Japanese chef Nobu Matsuhisa to open a restaurant together in New York, the chef initially said no.
Speaking to CNBC's Tania Bryer for an episode of "Trailblazers," Matsuhisa said he was flattered by De Niro's approach, after the star dined in his eponymous Los Angeles restaurant that opened in 1987. "He said 'Nobu, I'd like to open a restaurant in New York together with you' and he invited me to New York, and I stayed four days," Matsuhisa said. "Also, Bob didn't explain too much. So, you know he invited me to open a restaurant, I so appreciated that he likes my food : 'Bob, thank you so much but it's still too early to open it because my first restaurant was not organized yet.' So, he said 'OK'.
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