Out today, the celebratory campaign, shot in L.A., also stars Miley Cyrus, Snoop Dogg, Lee Jung-jae, Deng Lun and Liu Wen.
Cyrus was among the star-studded crowd that night, along with Billie Eilish, James Corden, Olivia Wilde, Tracee Ellis Ross, Diane Keaton, Anjelica Huston, Lizzo, Serena Williams, Sienna Miller, Selma Blair, Natasha Lyonne, Gabrielle Union and Dwayne Wade.Mert Alas and Marcus Piggott/Courtesy of Gucci
The campaign’s dreamy mashup of textures, colors and patterns is captured by the famed fashion photographer duo Mert Alas and Marcus Piggott, with creative direction from Michele and art direction by Christopher Simmonds. Headlining, of course, are Michele’s covetable, retro-glam clothes and accessories.
Revelers don boudoir-inspired slip dresses with rhinestone crowns or Michele’s statement-patterned, wide-lapel suiting with velvet bow ties. GG-logo activewear collides with cowboy hats and tropical souvenir-inspired jackets and shirts. Leto lingers in a soft pink satin, double-breasted suit finished with multiple floral corsages, as Cyrus crowd-surfs in patterned black thigh-highs with a matching bra, a furry white jacket and sunny stiletto slides.
Leto says that his ongoing collaborations with Gucci are “always an incredible experience,” adding that “the creativity, care, and fun they bring to the process makes it a celebration on set.” Indeed.
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