Jay-Z deal with NFL to include entertainment ventures, new social activism campaign

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Jay-Z deal with NFL to include entertainment ventures, new social activism campaign
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Jay-Z defends new partnership with NFL after past criticism.

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NFL, Jay-Z Team Up for Entertainment and Social ActivismNFL, Jay-Z Team Up for Entertainment and Social ActivismThe league not only will use Jay-Z's Roc Nation to consult on its entertainment presentations, including the Super Bowl halftime show, but will work with the rapper and entrepreneur's company to 'strengthen community through music and the NFL's Inspire Change initiative.'
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