Jed Mole, Acxiom CMO, explains how brands can build trust through first person narrative

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Jed Mole, Acxiom CMO, explains how brands can build trust through first person narrative
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Conversational style and first-person narratives help brands connect with consumers, says Acxiom CMO

An icon in the shape of a person's head and shoulders. It often indicates a user profile.An icon in the shape of a person's head and shoulders. It often indicates a user profile.

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