The Jeep Recon will launch in 2025 as an electric rival to Land Rover's illustrious Defender
“The brand is incredibly well known [in the UK],” she said. “The UK customer is ready to accept our new products with the Avenger. Starting with the Avenger and Grand Cherokee, we’re coming back to the UK with the right line-up. There’s confidence and expectation that we will change our presence in the UK.”
Jeep took 7000 preorders for the Avenger in the UK before it went on sale in January, despite no customer test drives having taken place. Bruno said the Avenger recently being awarded the Car of the Year crown “will drive a lot of traction and be good for the entire Jeep line-up”.
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