Netflix’s Korean drama Squid Game is taking the world by storm, topping the streamer’s rankings in more than 90 countries en route to likely becoming Netflix’s most watched progra…
Netflix, Amazon Studios and Apple TV+ have all been aggressive in their expansion into local language originals, recently joined by other streamers that are going global, including Disney+. Netflix and Amazon have gone toe-to-toe in India, which is considered a top growth opportunity given its size, and Amazon Studios has been gaining on Netflix in Latin America.s success caps a concerted effort as Netflix has been actively ramping up Korean production.
Still, Netflix had a head start and is starting to reap the benefits of implementing a global content strategy early and in more markets with more resources than any of its competitors. The streamer already has had success with shows like, which earlier this year became the first French-language series to hit No. 1 in the U.S.
After leaving pundits scratching their heads for 20 hours, Bezos, who previously had professed his love for HBO’s
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