CNN President Jeff Zucker is the leading candidate to become chief executive of WarnerMedia, sources say.
for WarnerMedia. He is also one of the few remaining heads of a major WarnerMedia group after former Warner Bros. chief Kevin Tsujihara and former HBO chief Richard Plepler both left the company.Several of the WarnerMedia sources said both Tsujihara and Plepler would have been under consideration for the role, and may even have been in a better position than Zucker, were they still with the company. Tsujihara resigned earlier this year amid allegations of misconduct.
Zucker does face some headwinds. His NBCUnversial track record remains part of his résumé, and he also has no clear successor at CNN. He's also spent most of his career on the content and programming side, while AT&T is stressing a broader strategy that includes data-targeted advertising. He also presents political risks for AT&T. Trump has called for him to be fired and repeatedly describes CNN as "." One question insiders have asked: Why make AT&T a bigger target for the administration, especially after all the work it took to overcome its opposition to the Time Warner acquisition?
At the same time, Zucker is known throughout the industry for his drive and is considered a fearless, hard-charging programmer who works around the clock, makes decisions quickly and almost never second-guesses himself. In a highly competitive industry, where AT&T will be going toe-to-toe with Hollywood giants and Silicon Valley behemoths, the company may decide that Zucker is worth the risk, the sources said.
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