.JLo is expanding her beauty brand to a new category just a year and a half after launch.
Lopez launched JLo Beauty in January 2021, debuting with eight skin care products including two moisturizers, a cleanser, face mask, eye cream, two serums and dietary supplements that are formulated with ingredients like squalene, fermented oil and extra virgin olive oil that are meant to recreate Lopez’s signature glow.
“My mom, my aunt, my grandmother, all of them used olive oil as a beauty product [on] hair when it got too dry, on your face and your body, on the belly when you’re pregnant,” “What it does for the skin is amazing, [but] nobody wants to smell like a salad. So, it was like, how do we take the olive and create something that is proprietary to us?”
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