The photo itself is old, and has frequently made the rounds on Twitter.
As #BoycottJimmyJohns began to trend on Friday, some were quick to point out that this is not the first time a boycott like this has been called for. Journalist Yashar Ali — who is known for his love of elephants — tweeted on Friday:
"Few times a year this pic of the founder of Jimmy Johns [sic] goes viral. It almost always starts trending and everyone is shocked! Tons of retweets! But this pic is from years ago and meanwhile [elephants] are facing a real crisis & when people tweet about that, it gets little attention." Few times a year this pic of the founder of Jimmy Johns goes viral. It almost always starts trending and everyone is shocked!But this pic is from years ago and meanwhile ð are facing a real crisis & when people tweet about that, it gets little attention
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