JLR's North American CEO Has A Lot Of Confidence In 2022 Range Rover | Carscoops carscoops
is shaping up to be an extremely important vehicle for Jaguar Land Rover and the company’s North American chief executive, Joe Eberhardt, appears confident in its future.has arrived at a time when demand for SUVs continues to soar and shoppers are willing to spend more on luxury vehicles like this than ever before.
Adding to the appeal of the 2022 Range Rover is the fact that it is available with three rows. Eberhardt expects a 60-40 split between sales of the short wheelbase and the long-wheelbase model, most of which will be ordered with the available third row. “I think at a minimum, the three-row car will account for 40 percent of sales,” he said. “But it could potentially be higher, just because it is so nicely executed. When the customer doesn’t need the third row, there’s the extra luggage space. It’s the most usable of the variants.”
Interestingly, and despite the new Range Rover being loaded with technology, Jaguar Land Rover hasn’t placed a huge emphasis on semi-autonomous driving tech when promoting the SUV. According to Eberhardt, JLR doesn’t need to be a leader in this field. “We have Level 2 technology, and we’ve had that for a while. I don’t have the exact usage data, but I think the majority of our customers like to focus on driving. And they see assistance as support, not to take over the driving. Personally, I think that’s the future. I don’t think we will see full autonomy in personal vehicles anytime soon.”. According to Eberhardt, bespoke orders help to improve customers’ engagement with the brand as they can configure and order their dream vehicle.
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