Daily News | Joel Embiid’s ‘Trust the Process’ trademark application is about more than toys
The trademark application, submitted on Jan. 5, does not mean Embiid has plans for any of these products just yet — but it does point to Embiid’s ambitions to use his wealth to expand his famously 7½-foot reach beyond the court and into the business world.Trademark applications aren’t approved by the United States Patent and Trademark Office until they are used.
“When you file for a trademark, you have to [give] a specific class that you’re filing it for,” Vanyo explained. “Once you get a trademark, it doesn’t go to every industry in the world.” Between 2016 and now, Embiid has filed intent-to-use applications on both “Trust the Process” and “The Process,” filings show. The intended use for these applications covered everything from apparel, such as footwear, socks, and hoodies, video games and other toys, snow globes, and nonalcoholic drinks.
. He referred to one of the most visible ways athletes and other celebrities partner with brands this way: “I’m at a period of my life where I’m learning a lot because I’m still trying to find what I’m interested in, what I want to do, so this summer was big as far as meeting a bunch of people that helped me a lot, teaching me about what’s the best model to go from rich to wealthy.”, a Philly-based sports apparel company.
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