Johnson & Johnson is signing off on a new logo, more than 130 years after creating the old one.
This image provided by Johnson & Johnson shows the company's new logo unveiled on Thursday, Sept. 14, 2023. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices.
Many children no longer learn to write cursive in school, noted marketing consultant Laura Ries. People may recognize the signature, but they weren’t necessarily reading it, she said. The new logo, she said, is easier to process. Ries also noted people likely identified the script logo more with the Kenvue products they see on drugstore shelves, such as Band-Aids, Listerine and Tylenol.A Kenvue spokesperson said the J&J branding on products like Band Aids will gradually be removed.talcum-based baby powder
The consumer business helped J&J become the world’s biggest health care products maker, with annual sales topping $90 billion. But its pharmaceutical and medical device divisions had easily surpassed it in size when the spinoff was announced in late 2021.
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