JoJo Siwa is the master of her universe
Many of the bows worn by the procession of tiny girls in Queens were identifiably bought from JoJo’s signature line, purchasable on Claire’s or Amazon for around $10-$15, and part of various
“You all look so cute tonight! You’re dressed just like me!” JoJo screamed into the mic, when she first hit the stadium stage; her opening act, mother-daughter country duo The Belles, had just Even though she was equipped with a microphone, she screamed into it while addressing the crowd, as though if she didn’t put forth 110 percent of her voice into it, her six backup dancers and fractal-influenced digital visuals might not be invigorating enough. More than any crafty marketing guru of the 2000s, JoJo is out here earning that check.
JoJo is an influencer, the tween marketer’s alpha girl, whose outsize cachet among young girls is as steely as any of the 2000s ad execs could have dreamed.to YouTube to Nickelodeon, and so she’s well versed in the art of giving interviews: “The bow for me is a sign of someone who is a good person,” she told’s Morales, “someone who is a Siwanator. Say you’re at school and you don’t really have someone to sit with at lunch. So you see a kid, or someone, wearing a JoJo Bow.
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