In the search for pure “Chickenjoy,” this fast-food import from the Philippines has you covered.
Have you been to a branch of the massively popular Filipino crispy chicken chainThere are more than 1,200 branches around the world — and 28 here in California, including the San Fernando Valley branch in a restaurant-heavy mall on Woodman Avenue in Panorama City. It’s not just a Filipino version of KFC. If anything, it’s a Disneyland reinterpretation. Only in this case, rather than there being a mouse…there’s a bee.
By the end of 1978, there were seven branches in Metro Manila, with the first franchise opening in the Santa Cruz section of Manila in 1979. The first McDonald’s opened in the Philippines in 1981. But by that time, Jollibee was so well established as a local special, nothing could dislodge it from the top of the local fast-food mountain. And that mountain consisted of a growing world of new dishes — each with its own mascot.
So, how’s the chicken? It’s, as the wallpaper tells us, “Criispylicious” and “Juicylicious.” The breading doesn’t stay crunchy for long, so it’s best to dig in while the Chickenjoy is fresh from the deep-fryer — a tasty crust, properly moist chicken within, with a hint of pepper, but surprisingly little spice for a Filipino object of desire. For a nation known for hot and hotter, this is user friendly for a world of tastebuds.
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