The Army is mobilizing to quickly update its planned Jonathan Majors recruiting ads touting the service so that they can run as scheduled. The ads were pulled last Sunday following Majors’s w…
The ads were pulled last Sunday following Majors’s weekend arrest on various assault charges. The new ads will be part of the men’s and women’s Final Four advertising offerings by the Army.
Majors was brought on board as a narrator of the revived “Be All You Can Be” Army ads. The service hoped to capitalize on his popularity, thanks to his work in the recentJonathan Majors Charged With Multiple Counts Of Assault & Harassment By NYC D.A.; Defense Lawyer Says There's Evidence Proving Actor Is "Entirely Innocent" - Update
Majors faces charges of strangulation, assault, and harassment in what was described as a domestic dispute with a 30-year-old woman who has not been identified. His lawyer contends there is evidence exonerating him. But the Army didn’t want to insert itself into the controversy at a time when it desperately needs to perk up recruiting, which last year fell way short of its goals.
The Army is spending more than $117 million on its advertising buy for the “Be All You Can Be” campaign, which will be on social media, television and digital and physical billboards. “A majority of that content did not contain our main narrator. … So we have a ton of content to go back to, to create basically new commercials new ads, if we need to,” said Maj. Gen. Alex Fink, head of Army marketing, to The Associated Press. “The campaign is full steam ahead.”
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Army quickly plans new ads after Jonathan Majors' arrestWASHINGTON (AP) — The Army is working to quickly pull together some new recruiting ads to air during the NCAA's Final Four basketball games this weekend, after being forced to yank commercials that featured actor Jonathan Majors, in the wake of his arrest last Saturday.
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Army quickly plans new ads after Jonathan Majors’ arrestThe Army was able to avoid any loss of the planned $70 million advertising buy, either by postponing ads or replacing them with other pre-existing commercials that were quickly updated.
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Army quickly plans new ads after Jonathan Majors' arrestThe Army is working to quickly pull together some new recruiting ads to air during the NCAA’s Final Four basketball games this weekend, after being forced to yank commercials that featured actor Jonathan Majors.
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Jonathan Majors Army Commercials Pulled After Arrest For Alleged AssaultThe 'Be All You Can Be' advertisement campaign for the U.S. Army starring Jonathan Majors have been pulled in light of the actor's arrest.
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U.S. Army to Run Repurposed ‘Be All You Can Be’ Ads Without Actor Jonathan Majors During NCAA Final FourFollowing his arrest Saturday, Majors' two existing ads were pulled until the investigation into assault allegations is complete, according to an Army spokesperson. The actor's lawyer has said he 'is completely innocent.'
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