Jonathan Simkhai has shown a lot of patience and perseverance since starting his luxury women’s ready-to-wear brand 13 years ago. At 14, he became an assistant buyer at a local boutique in his native New York.
“Whatever I needed to do, I tried to do it,” he said. That included becoming part of the CFDA Fashion Incubator program, which supports the next generation of fashion designers in New York City — “I take a lot of pride in being a New York designer,” he said — and following the advice that he received to the letter.
He said his women’s line is intentionally broad so that he can appeal to as many people as possible, but his inaugural men’s collection is smaller. Among the key pieces in the launch collection is a double-breasted tech twill wool-blend suit in sculpted modern proportions that features the brand’s new signature “S” monogram on the lining. “With men, there’s a more-intimate connection with the inside of their garments,” he said. That monogram is part of a rebranding of the collection to simply “Simkhai” that was unveiled as part of the designer’s fall runway show in New York in February.
The men’s collection, which will retail from $300 for to $1,200, is being called pre-spring and will ship in October, but is being viewed as a “transitional wardrobe,” or “see now, buy now,” he said. The men’s line will be sold at the company’s retail stores in SoHo and Southampton, New York, and L.A. as well as Dallas, which will open later this month in Highland Village. It will also be sold online, and he will consider wholesaling it on a limited basis.
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