A federal judge on Wednesday ordered Anheuser-Busch to stop using Bud Light packaging that implies rival brews made by MillerCoors contain corn syrup.
The order extends an injunction issued in May that barred Anheuser-Busch from making those claims in television, billboard and print advertising.
MillerCoors uses corn syrup in the fermentation process for Miller Lite and Coors Lite, but the final product doesn't contain corn syrup. It says Anheuser-Busch's campaign is illegal and bad for the industry. In Wednesday's decision, Milwaukee-based U.S. District Judge William Conley said Anheuser-Busch can use the packaging it has until it runs out, or until March 2020, whichever comes first. The decision says that as of June 6, Anheuser-Busch had printed 64 million packages worth $27.7 million with the"No Corn Syrup" icon.
MillerCoors sued its rival in March, saying Anheuser-Busch had spent as much as $30 million on a"false and misleading" campaign, including Super Bowl ads that showed Bud Light knights delivering a barrel of corn syrup to a Miller Lite castle. Conley said MillerCoors has demonstrated a likelihood of success in its claim that it has been irreparably harmed by Anheuser-Busch's campaign.
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