A federal judge has rejected a request by Vermont ice cream maker Ben & Jerry's to block a plan by its corporate parent to have an intermediary sell its products in east Jerusalem and the occupied West Bank.
FILE - A view of the entrance of the ice-cream shop inside the Ben & Jerry's factory in Be'er Tuvia in southern Israel, on July 21, 2021.
U.S. District Court Judge Andrew Carter said Ben & Jerry’s failed to show that the decision by London-based consumer goods conglomerate Unilever would hurt Ben and Jerry’s social mission or confuse its customers. "The products sold in Israel and the West Bank will use no English trademarks, instead displaying new Hebrew and Arabic language Ben & Jerry’s trademarks," the decision said. "Thus, the products sold in Israel and the West Bank will be dissimilar from other Ben & Jerry’s products, mitigating, if not eliminating, the possibility of reputational harm."
Ben & Jerry’s complaint in the case filed last month outlined the company's tradition of social activism over its 44-year history, including opposition to U.S. nuclear weapons spending in the 1980s, and in the 1990s, supporting LGBTQ+ rights and farmers.
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