A federal judge rejects Girl Scouts’ claims that Boy Scouts created marketplace confusion and damaged their recruitment efforts by using words like “scouts” and “scouting” in their own recruitment process, which opened to girls in 2018.
by using words like “scouts” and “scouting” in recruitment drives.
Hellerstein said his written decision caps a “serious, contentious and expensive” litigation and necessitates dismissal of the lawsuit brought by the Girl Scouts of the United States of America.“In truth, Girl Scouts’ complaint is based, not on concern for trademark confusion, but on fear for their competitive position in a market with gender neutral options for scouting,” Hellerstein wrote.
“The Boy Scouts adopted the Scout Terms to describe accurately the co-ed nature of programming, not to confuse or exploit Girl Scouts’ reputation,” Hellerstein wrote. “Such branding is consistent with the scout-formative branding Boy Scouts has used for a century, including in its co-ed programs that have existed since the 1970s.”
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