Of all the films opening this weekend at the specialty box office, all eyes will be on Judy, the biopic about Hollywood icon Judy Garland. The film made its premiere at Telluride and played the Tor…
showcases Zellweger in the title role in a biopic that’s not cradle-to-grave but rather focuses on a specific, significant piece of Judy Garland’s life.In 1968 London, Garland is set to perform a five-week sold-out run at the nightclub The Talk of the Town. It’s been 30 years sinceand her voice is weaker but the drama in it has grown.
“I think it’s fascinating how [Zellwegger] was able to put together this incredible synthesis of herself and Judy,” said Cohen. “It’s not an imitation and it’s not mimicry. A lot of critics say she becomes [Garland] right before your eyes. She really studied her and picked things that were emblematic of her like her posture, some of her nervous habits and psyche. Renee was smart and captured really important things about her. It was about finding aspects about her that she can connect to.
Cohen said that they were wrestling with the thought of releasing the film this past June to coincide with the 50th anniversary of Garland’s death, which was also the 50th anniversary of Stonewall . But they decided going up against Instead, they did a marketing push for the film, doing activations during Gay Pride in New York, L.A. and San Francisco. They also pinned a teaser trailer to“We are releasing it on a weekend when there is no other awards fare coming out,” Cohen said.
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