Between TheLionKing and Homecoming, Beyoncé is going for gold this season
—a documentary about her headlining 2018 Coachella performance—earned six Emmy nominations, including outstanding variety special , outstanding directing , outstanding music direction, outstanding writing for a variety special, outstanding production design, and outstanding costumes. It’s a strong, expected turnout for the engrossing Netflix special, and for Beyoncé herself—who has been nominated for Emmys in the past, but has yet to win one.
What that means for Beyoncé in terms of campaigning remains to be seen, as the performer is famously opposed to interviews and media appearances unless she is curating them herself. Perhaps she’ll reinvent the awards-season scramble, skipping interview opportunities in favor of tasteful FYC events and strategic releases—like, say, a previously unreleased song from theAt the very least it seems possible that Beyoncé might actually attend this year’s Emmys.
But strategically speaking, an appearance at the Emmys might also serve a dual purpose for the Grammy-winning entertainer. The high-profile September awards show will flow neatly into the fall campaigning circuit forwhich will certainly be part of this year’s Oscar race. While the film’s chances at categories like best picture or best animated feature remain to be seen , it seems highly likely that Beyoncé’s new song for the film, “Spirit,” will be a best-original-song contender.
It probably wouldn’t surprise anyone if Oscar producers are already figuring out a way to get Beyoncé to perform at the awards show. If last year’s ceremony—which opened with a performance by Queen and
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