It's the highest amount of any settlement yet reached by Juul. The money will help California fund research, education, and enforcement efforts related to e-cigarettes.
sued JuuL for allegedly violating multiple California laws and regulations, including those on privacy rights of minors, unfair competition, and false advertising.
"The company opted to illegally market its products to our children and now Juul is going to pay a steep price for its mistakes," said"Educating our youth about the harms of these types of products is essential to improving our communities. We hope that Juul and other companies understand that risking the health of our youth will not be tolerated and we will ensure that they follow the law."New York, Colorado, Illinois, Massachusetts, New Mexico and Washington, D.C.
A spokesperson for the Washington D.C.-based Juul said that with Wednesday’s settlement, "we are nearing total resolution of the company’s historical legal challenges and securing certainty for our future."
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